I'm not a numbers person. Good. Neither was I.

You've been told understanding your finances means learning to read the accountant's report, or paying someone to hold your hand through it for three months.

The truth is you don't need to read a report. You need the few things that move your salon, shown clearly, in plain English, with a read of what each one is pointing you toward.

I've never been a numbers person. Our family business had people who were, and that's what kept us profitable while I did what I'm good at. That's not unusual. Most of the best hairdressers I know are the same: brilliant at the craft, brilliant with people, and quietly ashamed of the numbers side. The difference is most of them don't have anyone doing the numbers for them. I watched some of them go out on their own and lose good businesses because of it. So it got built the way they needed it: visual, plain English, boiled down to what matters. Every tile comes with a read of your own numbers and a coach's note on what to do about it.

It makes you better at the tools you already have

Phorest and Xero are good software. The problem was never the software; it was that nobody told you which three reports to watch and which forty to ignore. Salon Brain does.

The owners doing best on it aren't the ones who love spreadsheets. They're the ones who open it with a coffee and can tell the difference between a good week and a bad one before the week is over.

In the voice you choose

When you set up, we ask one more question: how shall we speak to you? Directly, so it's clear and blunt. Neutrally, even and encouraging. Or softly, led rather than hit with it. Every coach's note is written in the voice you pick.

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